The Sellers Challenge Method
No Guesswork. No Surprises. Just a Proven Process.
From your first call to the day you hand over the keys — here is exactly how Juliana Vallée manages your home sale, step by step.
01 Evaluate
→
02 Prepare
→
03 List
→
04 Market
→
05 Offer
→
06 Close
1
Week 1Free & No Obligation
Step One
The Free Home Evaluation.
Everything starts with a conversation — and a walk-through. Juliana visits your property to understand exactly what you have, what makes it unique, and how it compares to what's currently on the market. No obligation. No pressure to list.
After the visit, she pulls comparable active and sold listings in your neighbourhood, analyzes current demand, and builds a realistic price range based on real data — not what you want to hear, and not a number designed to win your listing.
What Juliana Reviews
- Property size, layout & condition
- Recent upgrades & renovations
- Comparable active listings
- Recent sold prices in your area
- Days on market trends
- Sale-to-list price ratios
What You'll Walk Away With
- A realistic market value range
- Honest assessment of your timing
- A custom marketing overview
- Answers to all your questions
- Zero pressure to make a decision
"The evaluation is where trust is built. I'd rather give you the right number than a number that wins your listing and costs you money later."
2
1–2 WeeksBefore Listing
Step Two
Preparing Your Home to Win Buyers.
First impressions are everything — online and in person. Before your home hits the market, Juliana walks through it with a buyer's eye and gives you a clear, prioritized list of what to do and what to skip. Not every dollar spent on prep comes back in the sale price. We focus only on what moves the needle.
This is also when the marketing plan is finalized: professional photography is booked, the listing description is written, and the digital campaign is built and ready to launch the moment you go live.
High-ROI Prep Items
- Deep clean & declutter
- Fresh neutral paint where needed
- Curb appeal (landscaping, entry)
- Minor repairs buyers notice
- Staging key rooms for photos
- Depersonalizing the space
Marketing Assets Created
- Professional photography
- Video walkthrough
- MLS® listing copy
- Social media ad creatives
- RE/MAX network syndication
- Digital buyer targeting setup
"We don't just list your home — we launch it. There's a significant difference in how buyers respond on day one."
3
Listing DayPrecision Timing
Step Three
Going Live — Priced to Create Competition.
The day your home hits MLS® is your most powerful moment. Buyer agents and active purchasers are watching daily — and homes that come to market well-priced, beautifully presented, and professionally marketed get immediate, serious attention.
Juliana manages the timing of your launch strategically. Listing day, open house scheduling, and offer review dates are all coordinated to maximize buyer urgency and drive the strongest possible response in that critical first week.
Listing Day Checklist
- MLS® live at optimal time
- All photography published
- Video walkthrough active
- Agent network notified
- Open house dates confirmed
- Offer review date set (if applicable)
Strategic Pricing Approach
- Priced to attract, not just sit
- Positioned vs. active competition
- Accounts for buyer psychology
- Creates urgency without underselling
- Reviewed against last 90 days of sales
"The first 7 days are the most important. We go in prepared, priced right, and ready to create competition — not just wait for it."
4
Active ListingInternet-First
Step Four
Marketing That Actually Reaches Buyers.
Most agents post to MLS® and hope. Juliana's approach is built on internet and technology-focused marketing — because that's where buyers are finding homes in 2026. Your listing gets a full digital campaign, not just a yard sign.
You'll receive showing feedback after every visit, regular market updates, and honest advice about adjustments if needed. You are never left wondering what's happening with your most important asset.
MLS® & realtor.ca
Full MLS® exposure to all active buyer agents in Greater Vancouver
Facebook & Instagram
Targeted paid campaigns reaching buyers actively searching in your area
Video Walkthrough
Professional video that lets serious buyers experience your home before booking a showing
Professional Photography
High-quality photos that make your home stand out in search results and social feeds
RE/MAX Network
North America's largest real estate brand — your listing seen by the widest possible audience
Agent-to-Agent Outreach
Direct outreach to buyer agents working active clients in your price range and neighbourhood
"Internet and technology-focused marketing isn't a bonus — it's the baseline. That's how buyers find homes today, and that's how we find them for yours."
5
Offer ReviewStrategic Negotiation
Step Five
Reviewing Offers and Negotiating Your Best Outcome.
When offers come in, the work is just beginning. Price is only one number — the conditions, deposit amount, subjects, completion date, and possession date all affect what you actually walk away with. Juliana reviews every element of every offer so you understand exactly what you're accepting.
Whether it's one offer or multiple, she negotiates on your behalf with experience, clarity, and zero emotion — protecting your interests at every step. When you have competing offers, she knows exactly how to structure the process to maximize the outcome without creating legal exposure.
What Juliana Reviews in Every Offer
- Purchase price vs. list price
- Deposit amount & timing
- Subject conditions & deadlines
- Completion & possession dates
- Inclusions & exclusions
- Any special terms or clauses
Multiple Offer Strategy
- Full transparency with all parties
- Legally compliant process
- Counter-offer options explained
- Deadline management
- Strongest offer identification
- Your decision — always yours
"Accepting the first offer isn't always the right move. Neither is holding out too long. I'll tell you honestly what I think — and then the decision is yours."
6
Accepted Offerto Completion
Step Six
Closing Day — Smooth, Stress-Free, Done Right.
Once an offer is accepted, there's still important work ahead — subject removal, inspections, lawyer coordination, and final walkthroughs. Juliana manages every detail of the closing process so nothing slips through the cracks.
She coordinates between your lawyer, the buyer's agent, the lender, and any other parties involved — keeping everything on schedule and keeping you informed at every stage. On completion day, you get the news you've been working toward: sold, closed, done.
Offer Accepted
Deposit received, subject periods begin
Subjects Removed
Inspection, financing & all conditions cleared
Lawyer Prep
Title transfer, statements of adjustments signed
Completion Day
Keys handed over, funds received. Done.
"My job isn't done when the offer is accepted. I'm with you all the way to the day you hand over the keys — and beyond if you need me."
Your Questions, Answered
About the Selling Process.
It depends on your timeline and the market — but most sellers move from initial evaluation to an accepted offer within 4–8 weeks. Closing (completion) typically happens 4–6 weeks after subjects are removed. If you need a faster or slower timeline, we can structure the process around your needs. There's no one-size-fits-all — we work on your schedule.
Not necessarily. The amount of prep depends on your home's current condition and what comparable homes in your neighbourhood look like. Juliana will walk through your property and give you a prioritized, honest list — focusing only on what will actually move the needle for buyers in your price range. She won't recommend renovations that don't return dollar-for-dollar.
We review showing feedback, assess market activity, and have an honest conversation about your options. Sometimes that means a price adjustment. Sometimes it means a marketing shift. You will always know exactly what's happening and why — no silence, no spin. Every decision is yours to make with full information.
A "subject to inspection" clause means the buyer has a set number of days to conduct a home inspection. It's normal and not a red flag. If the inspection raises issues, there may be negotiation — but that doesn't mean the deal falls apart. Juliana walks you through any inspection findings and helps you navigate the response strategically, protecting your position throughout.
We recommend you're not present during showings — buyers tend to move faster and speak more freely when the seller isn't there, which gives you better feedback and faster decisions. We use a lockbox system so access is secure and fully logged. You'll be notified of every showing request and have full control over your schedule.
Completion date is when the sale legally closes — money changes hands, title transfers to the buyer. Possession date is when the buyer physically gets the keys and can move in. These are sometimes the same day, but more often possession is 1–2 days after completion. This gives you time to move out without the pressure of the same-day money transfer. We negotiate both dates in your favour.
Ready to Start
Step One Is a Conversation. It's Always Free.
You've seen the process. Now let's talk about your home specifically — what it's worth in today's market, and what selling could look like for you. No pressure. No obligation.
Or call / text directly
778-822-8000
Juliana Vallée, REALTOR® · RE/MAX Heights Realty
The Evaluation
Free & No Obligation
Our Promise
Honest Advice Always
Your Decision
On Your Timeline
